K W Jamieson graduated in Social Sciences from the University of Edinburgh then applied his passion for human anthropology in the fields of marketing and innovation. For twenty years he held various senior roles in the drinks industry including Director of New Product Development at Bass, Brand Director at Guinness and Global Marketing Innovation Director at Diageo.
In 2005 he founded his own consultancy Dreamweavers, specializing in the application of whole-brain thinking to the many challenges facing modern business and society. Since then he has worked with a wide range of international, blue-chip clients including Diageo, Whyte & Mackay, William Grant, Russian Standard, Heineken, Carlsberg, Carib Brewery, Pepsico, O2, RBS, Danone, Kelloggs, Unilever, Hiscox, Kimberly Clark, GE Healthcare, Groupe Bel, Visit Scotland, Edinburgh Festivals, UEFA and the Scottish Football Association.
A World in Two Minds is K W Jamieson’s first book and synthesizes over thirty years of study and learning across human anthropology, psychology, philosophy, neuroscience, sociology and behavioural economics. In it he makes sense of our man-made global chaos by explaining our current crisis in terms of the modus operandi of the human brain, revealing that our species has inadvertently made itself sick and how we must change our thinking in order to heal and bring forth a positive future for all of us. To read more about A World in Two Minds, click on the cover image.